Google Lifts Political Ad Ban: What Market Strategists Need to Know In a significant policy shift, Google has announced that it...
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Google redefines Demand Gen audience classification as ‘signals’
Understanding Google's Shift to Signals in Demand Generation Campaigns In an evolving digital landscape, Google’s recent...
Understanding Google’s srsltid= Parameter: Implications for SEO and Attribution
The Impact of Google's New `srsltid=` Parameter on Organic Search Results In August 2024, website owners faced an unexpected...
Google discontinues Local Services Ads mobile app, prioritizes web platform instead
In a major update that may change how advertisers interact with Google's Local Services Ads, the tech giant has officially...
YouTube enhances shorts monetization and introduces new analytics tools.
YouTube's Enhanced Monetization and Analytics for Shorts YouTube has made significant strides in enhancing its monetization...
Google strengthens lawyer verification in Local Services Ads
Stricter Identity Verification for Lawyers: Implications of Google’s New Policies In a significant move to enhance security...
EU court confirms $2.7 billion penalty on Google
Google's €2.4 billion Fine: A Landmark Ruling in the Fight Against Anti-Competitive Practices On September 10, 2024, the...
Meta to limit data in Business Tools, affecting ad targeting
Meta's Data Restrictions: Implications for Advertisers and Performance Measurement In a significant shift aimed at enhancing...
Building and maintaining brand trust in the AI era
In an era where artificial intelligence (AI) is transforming business operations, maintaining trust among customers and...